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Does a good product sell itself?

ARTERIA Marketing Agency's Blog
Working since 2018
Author:
Irinka Nikalaeva -
Entrepreneur, Marketer, Founder of ARTERIA Agency
Why not? Is your product not as good as you think it is?
- No. You're just lost in the flow of information.
You've created a cool product or service that people need, that solves their problems and that they're willing to pay for? Great! You are good, you know your audience and you know your business.

A small stream of customers is coming to you, income is coming in and everyone is happy while you imagine how much you could earn if... If everyone in the neighbourhood (no! in the town!) knew about us... If customers came back more often for a new purchase... If you raised your prices twice and hired the best team... If everyone was talking about us and recommending us to their friends....

And you're waiting for it to happen. But it's another new year and your business still hasn't brought you financial and personal freedom.
The average person now sees between 4,000 and 10,000 advertisements a day. Advertising permeates all aspects of life through social media, search engines, mobile apps and TV. Users receive a particularly high number of ads through social platforms such as Facebook and Instagram, where native advertising is mixed in with regular content.
For a person to not only notice the product, but to make a purchase decision, the message must be shown at least 7 times - this is the 'rule of seven'. Without repeated reminders, people will simply forget about your offer.
Do you have the energy and time to do 7 reminders about your cool product? And withstand 6 'I'll think about it' responses and still maintain your energy and belief in success?
In the meantime, your competitors are filling the information field of your customers, flashing in front of them, building trust and gaining attention with their content. You know their product is inferior, but consumers' money is flowing to them and your business is staying where it is.
It's not fair, but only you can change it.

To get the recognition you deserve, you need to start by getting your audience's attention.
What to do?
  • 1
    Set up and make beautiful your social media pages
    It's your business card that should make the first impression.
  • 2
    Publish content regularly
    Not only will this keep your brand interesting, but it will also help to remind your audience of you, to achieve the very 7 touches I mentioned above.
  • 3
    Invest in promotion
    Even a minimal social media advertising budget can help you stand out from the crowd.
  • 4
    Create mailing lists (email, messengers, channels on Telegram and WhatsApp)
    Stay in touch with your audience and automate regular reminders of yourself
  • 5
    Create a website
    It's your personal platform where you control the content and customer interaction. The site also 'remembers' who has been interested in you and allows you to set up the cheapest advertising - retargeting - for its visitors.
  • 6
    Collaborate with other projects with similar audiences
    To reduce costs, emphasise shared values and drive results through synergies.
Data Sources:
1. The amount of daily advertising perceived by a person

2. The role of social media in advertising and content consumption

3. The ‘rule of seven’ in marketing

4. The benefits of regular content for brands

5. Retargeting and its effectiveness
Are you ready to supercharge your marketing and let the pros handle the heavy lifting?

Our team is here to help you get the absolute best results!

Contacts

Georgia, Batumi, 38 K. Gamsakhurdia str. Georgia, Tbilisi, 20 Gamrekeli str.
Want to meet and discuss everything in person? Write to us
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