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5 reasons why your business needs a website
ARTERIA Marketing Agency's Blog
Working since 2018
Author:
Irinka Nikalaeva -
Entrepreneur, Marketer, Founder of ARTERIA Agency
Entrepreneur, Marketer, Founder of ARTERIA Agency
The death of websites was predicted back in the 2010s with the advent of mobile apps and social media, but they are still alive and well.
You already have pages on social networks, you shoot riles and tiktoks, you do warm-ups, you run ads, and the audience and sales are gradually growing.
The question arises: why do you need a website? At first glance, it may seem like an unnecessary expense, and new sites will just get lost among the millions of others. But don't jump to conclusions.
Here are 5 reasons why a website will still be an important channel for promoting your business in 2025:
The question arises: why do you need a website? At first glance, it may seem like an unnecessary expense, and new sites will just get lost among the millions of others. But don't jump to conclusions.
Here are 5 reasons why a website will still be an important channel for promoting your business in 2025:
Reason #1. The site is 100% your sales platform
The site is completely under your control. There are no text restrictions and the design is completely in line with your objectives. There are no third party ads or entertainment content to distract your users. And most importantly, no one will block you or throw away years of profile development, as happens on marketplaces or social networks.
The site is completely under your control. There are no text restrictions and the design is completely in line with your objectives. There are no third party ads or entertainment content to distract your users. And most importantly, no one will block you or throw away years of profile development, as happens on marketplaces or social networks.
Reason #2. Website attracts free traffic
Your website is like a sign outside your office that is open 24 hours a day. But unlike a physical shop, a website is not limited by geography and opening hours. With good SEO, it attracts free organic traffic from search engines, and that's a stream of customers with a pre-existing need. And yes, AI search will use the same mechanisms.
Your website is like a sign outside your office that is open 24 hours a day. But unlike a physical shop, a website is not limited by geography and opening hours. With good SEO, it attracts free organic traffic from search engines, and that's a stream of customers with a pre-existing need. And yes, AI search will use the same mechanisms.
Reason #3. Personalised advertising via retargeting
Using special tools, the site collects data about visitors and allows you to set up personalised advertising. For example, retargeting brings back to the site those who have already shown interest but have not completed a purchase. This helps to multiply the chances of conversion.
Using special tools, the site collects data about visitors and allows you to set up personalised advertising. For example, retargeting brings back to the site those who have already shown interest but have not completed a purchase. This helps to multiply the chances of conversion.
Reason #4. Business perception and trust
In some sectors, such as B2B, real estate, medicine or education, the absence of a website creates doubt in the minds of customers. A website makes your business look more professional and trustworthy to users.
In some sectors, such as B2B, real estate, medicine or education, the absence of a website creates doubt in the minds of customers. A website makes your business look more professional and trustworthy to users.
- Fact: More than 80% of consumers research company and product information online before making a purchase, and not having a website can be a red flag when making a decision.
Reason #5. A website is your 24/7 sales manager
A website never rests and works around the clock. It helps you serve multiple customers at once by providing the right information and creating a first impression. It is your powerful marketing and sales weapon that works autonomously.
A website never rests and works around the clock. It helps you serve multiple customers at once by providing the right information and creating a first impression. It is your powerful marketing and sales weapon that works autonomously.
- Fact: Up to 87% of customers make a purchase decision based on information they find online. What do you want them to see?
And we're not even talking about online shopping and the continued growth of online sales!
In 2025, a website is not just an option, but a necessity for any business that wants to stay competitive. It helps you get in front of your customers, make the right first impression and attract free traffic. Without a website, your business loses credibility and opportunities for growth.
You don't have a website yet or it's not delivering the results you expect?
Write to us! We create turnkey websites: from copywriting to SEO optimisation, tailored to the client's specific goals.
Write to us! We create turnkey websites: from copywriting to SEO optimisation, tailored to the client's specific goals.
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